What is Writer Agent?

Written By Chioma Ugwu

Last updated 6 months ago

Writer Agent: Smarter AI Content Writing, Built for SEO

Say goodbye to generic AI content. Writer Agent helps you efficiently implement suggestions from Content Briefs and Update Briefs with AI that understands your goals, brand, and SEO strategy.

Key capabilities:

  • AI‑powered in‑editor writing - Generate, edit, and refine content directly in RankUp with AI chat and real‑time suggestions.

  • Checklist‑linked tasks - Every suggestion is tied to an actionable step in the editor, making it simple to implement SEO and content improvements.

  • Multi-task writing system - Add multiple checklist items or complex edits in a single request. Writer Agent breaks your prompt into separate, focused writing tasks, each with its own editable context and instructions, so you can handle multi-step or mixed edits without losing precision.

  • Context Engineering System - Dynamically builds the optimal AI prompt for each writing task by combining:

    • Checklist items drawn from Content and Update Briefs

    • Your additional input to add your own knowledge, examples, or brand-specific information

    • Live research tasks to provide fresh, up-to-date topic insights

    • Content examples automatically fetched from your top 50 posts or competitor content for new sites

    • Style guides that ensure every output matches your brand tone

    • Creative Briefs containing your product knowledge, USP, and target audience details.

    • Prompt snippets for specialised tasks like intros, CTAs, and more

  • Flexible control - Choose how hands‑on you want to be:

    • Full Auto: RankUp handles context and execution automatically for you

    • Semi‑Auto: Review and approve the context plan before generating content

    • Quick Edit: Skip full context setup when you just need a fast change. Perfect for small tweaks, quick fixes, and simple updates right from the chat or pop-up.

Why this matters:

  • Smarter, unique AI outputs – Writer Agent produces content that’s optimised, on‑brand, and free from repetition.

  • Faster implementation – Move from SEO recommendations to published content without extra tools or manual work.

Writer Agent streamlines your workflow, turning Content and Update Briefs into high‑quality, search‑ready content in no time.