Context Engineering in RankUp

What is Context Engineering?

When working with AI like RankUp’s Writer Agent, the quality of the input determines the quality of the output. A single “mega prompt” that attempts to cover every possible detail often results in generic, unfocused writing.

Context Engineering solves this by automatically assembling the exact context the Writer Agent needs for each task, drawing from your briefs, research, examples, and style guides. This ensures the output is sharp, relevant, search-engine optimized, and aligned with your brand’s standards.

This article explains what the system does, what parts you can control, and how to tune it so RankUp writes the way you want.

How Context Engineering Works

RankUp’s Context Engineering system comprises six core components. Together, they provide the Writer Agent with a complete, task-specific setup before it writes anything.

1. Checklist Items & Additional Input

The checklist items are derived directly from the analysis already conducted in the Content Briefs and Update Briefs. They represent the most important, high-priority actions for your page. Each one is tied to specific signals from your content, your competitors, and the search results.

The Additional Input field in the Writer Agent chat box provides space to add more details, your own knowledge, examples, or brand-specific information. The more context and insight you provide here, the more tailored and valuable the output will be.

2. Research Tasks

For topics that need fresh, accurate information, RankUp can run research tasks that provide the Writer Agent with deeper context so that your content isn’t relying on outdated or generic knowledge.

You can add explicit research queries for dates, statistics, or additional details that the LLM might not know. This helps ensure factual accuracy, keeps content relevant, and strengthens sections that need up-to-date data.

3. Content Examples

Providing the Writer Agent with strong writing examples helps it match your tone, flow, and depth. Instead of you manually copying and pasting examples, RankUp builds a database of snippets from your top 50 articles (or from top competitors if your site is new).

Each snippet is categorized (e.g., analogies, tables, CTAs, H1s) so the system can fetch the most relevant examples for the task. This prevents the AI from becoming repetitive and keeps outputs varied, ensuring they align with your brand’s voice.

4. Style Guides

To reinforce consistency, RankUp also applies style guides. These guides outline the structure and writing style for various content sections, including FAQs, lists, introductions, and tables. For example, a style guide for FAQs might specify the number of questions to include, the phrasing of questions, the length of answers, and where to embed links.

Because the Writer Agent doesn’t have to infer these choices, it produces content that reliably fits your preferred format. You can edit or disable any style guide sections in the settings, tailoring them to your publishing standards.

5. Creative Brief

For more persuasive or brand-sensitive tasks, RankUp draws on the creative brief. This brief distills key information about your product, features, target audience, and unique selling points. By giving the LLM a deep understanding of who you are and who you’re speaking to, the brief ensures that copywriting tasks, like CTAs, don’t just inform but also convert.

Similar to content examples and style guides, Creative Brief sections are editable, so you can refine them to reflect evolving priorities.

6. Prompt Snippets

The Context Engineering system also features built-in prompt snippets, which are ****short, reusable instructions for common tasks such as writing headlines, intros, or conclusions.

These prompts act like templates that you or the Writer Agent can draw from, ensuring speed and consistency without you having to rewrite instructions from scratch.

Adjusting Context Engineering in Writer Agent

When working with the Writer Agent, you have full control over the Context Engineering for tasks, and you have the option of choosing between 3 modes:

• Full-Auto: RankUp builds and runs the full context plan for you without you having to click anything.

• Quick Edit: This mode skips full context engineering setup and is best used for small tweaks or simple changes.

• Semi-Auto: For more control, you can review RankUp’s suggested plan by adding/removing examples, tweaking style guides, or adjusting prompts before generating.

Reviewing Context in Semi-Auto Mode

For Semi-Auto mode, you can review and edit the content plan before approving a task to be run. To do this:

Step 1: Highlight the section of the Content or Update brief you want to work on. When the Writer Agent pop-up appears, click on the ‘Add to chat’ button, or press Cmd/Ctrl + L.

Step 2: Change the Context Engineering mode to Semi-Auto.

Step 3: You can type an additional prompt in the input field, e.g., “Make this section 300 words.” Once you’ve added your prompt, click the send button.

Step 4: After you click Send, the Writer Agent displays a full task breakdown with context for running the task. This task breakdown includes context such as the primary task, additional information, checklist items, style guides, and prompt snippets that the system automatically generates to produce the best output.

Step 5: Review the task breakdown and approve it immediately, or make changes to it by clicking the edit button. Once you do this, you’ll be able to edit the primary task, add or remove checklist items, style guides, and AI prompts. You’ll also be able to add research tasks.

Step 6: Once you’ve refined the context, save your edits and click ‘Approve & Execute’ to run the task and receive your polished output.

Refining Your Context Engineering Settings

RankUp automatically compiles a collection of context from your top-performing pages, but you can review and refine the collection to ensure the output you get is more aligned with your business needs. To do this:

Step 1: Navigate to the settings page by clicking the profile icon at the top right of the page and choosing ‘Settings’.

Step 2: Go to the ‘Context’ section of the settings page. Here, you’ll see the content examples, style guides, creative brief, and prompts that the LLM draws from when executing tasks.

Step 3: You can go to each section of the context page to:

• Enable or disable any examples and example types, style guides, prompts, and creative briefs.

• Delete any context types or sections that are unnecessary.

• Review and edit specific context types and sections. To do this, click on the Edit/Pencil button under ‘Actions’ and edit the content to better reflect your brand and requirements.